Mercadona: A Spanish Supermarket Success Story: The Keys to Juan Roig’s Triumph

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How has Juan Roig, a widely admired yet controversial business leader in Spain, come to build his Mercadona empire, an Iberian supermarket chain of remarkable size and immense success?

A book filled with lessons, experiences and strategies applicable to businesses of all kinds in any sector.

“All businesses arise from a dream: to make that dream a reality we dedicate many hours, we take risks, we act with humility, we listen a lot and we put our heart and passion into it.” – Juan Roig.

Juan Roig is an extraordinary entrepreneur. He began his career working in his family’s modest business in Valencia, which he has since transformed into a supermarket chain behemoth. His company, Mercadona, has grown at a startling rate since the early 1980s and is the leading, most prominent organisation in a sector typically dominated by large multinational companies. Mercadona has deftly adapted its strategy throughout its existence to remain relevant and to continue to prosper amidst profound economic and social changes. The company’s unique management model has fostered this strategic flexibility and can only be fully comprehended by developing an understanding of Juan Roig’s way of thinking, his fighting character and his obsessive pursuit of continuous improvement.

Mercadona: A Spanish Supermarket Success Story seeks to explore and understand the mercurial figure of Juan Roig, his entry into the company and the introduction of the Total Quality Management model that has catapulted Mercadona to unfathomable success. Javier Alfonso, a journalist with extensive knowledge of the company, explains how Mercadona cannily adjusts its price and product strategies to suit market circumstances; describes Mercadona’s unusual employee policy, based upon Juan Roig’s maxim of first giving to others, then asking of them and thirdly demanding from them; and analyses Mercadona’s distinctive approach to supplier relations.

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